Advice From Experience
A mentor has been there, done that and come out the other side. They may not have lived exactly in your shoes, but they can apply their experiences to give perspective on your own, and give you an outside but educated alternative point of view. They can suggest approaches and strategies that have (or haven’t) worked for them, when you need help navigating experiences you feel underprepared for, an impartial advisor, or an outsider’s perspective to help solve a problem.
Unlock Your Potential
The expertise of a coach is not in presenting you their strategies, but in working as a partner to identify your own. If this seems counterintuitive, then think of it this way: who knows your background, expertise, drives and strengths better than you do? The job of a coach is to help you to identify and harness what you may not even consciously know that you’re capable of, to achieve the potential you never knew you had.